Brand identity design that works in print, on the web and in software.
We design logos, colour, typography and the rules that hold them together, and deliver them as brand guidelines and a digital design system that your website and software can use from day one.
A brand appears everywhere a customer meets your business: the website, a proposal, an invoice, the app they log in to. Most identities are designed for the first of those and improvised for the rest.
We design for the whole set. Because 738 Studios also builds websites and software, the identity is handed over as working components, not only a PDF.
What the work includes
Every engagement is scoped and quoted at a fixed price before work starts. These are its parts.
- 01Identity designLogo, palette, typography and imagery direction.
- 02Brand guidelinesPractical rules your team can apply without a designer.
- 03Asset libraryLogos, templates and components in every format you need.
- 04Digital design systemColour tokens, type styles and components ready for web and software.
Who this is for
- New businesses launching with a clear identity
- Established companies whose brand has drifted
- Organisations building software that should look like them
- Teams tired of every document looking different
Discover
Positioning, audience and every place the brand appears.
Explore
Directions and concepts, narrowed with you.
Refine
The chosen identity developed in full.
Deliver
Guidelines, assets and design system handed over.
Questions about Brand Identities
Do we need a full rebrand?
Not always. A refresh that tightens what you have is often enough, and we say so.
Will the identity work in our software?
Yes. The digital design system is built so developers can apply it directly.
Who owns the identity?
You do, including the source files.
How long does it take?
Typically six to ten weeks from brief to handover.
Discuss Brand Identities with us.
Tell us what's happening and what you'd like to change. The first conversation is free.
Start a conversation